Expand Your Content Presence

Expand Your Content Presence

Content marketing is becoming more important than ever.  The best way to create a popular website and build a list of loyal readers is to deliver high quality, informative and entertaining content.  This may sound easy but after a few months you begin to run out of ideas.

Since it is not a good idea to keep posting the same thing over and over again, you will need a strategy for creating engaging new content.  Here is a simple technique which will allow you to take one piece of content and turn it into a variety of different things.

Where do I start?

Start with the most popular content you already have.  What has been liked, commented on and shared the most? It could be a video, podcast, article or email so long as it was well received and attracted a lot of traffic.  Longer content works better than short pieces but any size will do.

Take this material and extract the main information.  You’ll want to have the general idea

Restate your ideas
Think out of the box

or topic of the content as well as the main points it touches.  Take this and turn it into a rough outline which can be used again.

Books and Reports

The easiest thing to do is hire a writer.  Give them the outline you created from the popular content and tell them you want a short book or a report based around that information.  This can be written rather quickly and can be a great resource.  You can send it out for free to your list, use it to get new subscribers or even sell it on Kindle.


Videos are popular and high value pieces of content.  They can be created easily from the outline you made previously.  There are a few options but one of the easiest is to make a slide show based on the information.  With a little music and the right branding, a video like this can help drive traffic to your site and increase your presence on places like YouTube.

Serialised Articles

You may find that one of your most popular pieces of content is also one of the longest pieces you have.  These are great candidates for serialised articles.  Rather than write one post, you can write several and release them over a period.

This is a good option for newsletters but can also work well for blogs.  This will attract people to come back to read the new articles, you’ll have returning visitors.

It can be tough to come up with a constant stream of content.  High quality material is more important than simply expanding the volume of your content.

You probably already have some good material and a little time or money is all that’s needed to turn them into something else.  Rather than driving yourself crazy trying to do all of this yourself, get it done for you!


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