Create Winning Headlines
To get people to read your articles and emails, you must devise a good attention-grabbing headline. It should pop right out, make them think, and get them to click through to read the rest.
There is a bit of an art to this and perfecting it will supercharge your marketing efforts. Here are some tips…
The Boring Headline
Most headlines are boring. Authors simply do not focus enough creative energy on their headlines and this is a huge problem. While a headline may seem trivial, it is as important as the title of a movie or book. Without an interesting headline, no one will want to read the rest of the information.
While “How to” and “What to Avoid When” are popular types of headlines, they do very little to stand out from the crowd. The worst type of headline is obscure and doesn’t tell the reader anything about what they’ll find within. One-word titles are also another common offender.
Pro Tip: Google “article title generator” and you will find a few useful tools for creating headlines and article titles which will grab people’s attention.
The Art of the Interesting Headline
For your article or email to grab someone’s attention, it must be a little different. With enough practice, you can learn to create headlines which are attractive to people who will not be able to ignore them.
One of the most useful techniques is to create controversy. As humans, we have an inherent need to read about, understand and sometimes participate in controversy. Think about any controversial news story. You’d be hard-pressed to find someone who did not have an opinion on it. You can harness this power for your own marketing.
Scams, Lies, and Traffic
Controversy can be created easily by taking care to title your articles and emails correctly. The content found inside can be rather straight forward as the headline will do most of the work. For example, if you are going to write an article which details 3 great suggestions for blog posts, do not title it “Three Great Blog Ideas”.
Try something a little more exciting. “Content Marketing is a Scam” can be a great idea. The article itself will go on to explain how most people handle content marketing incorrectly but the title makes people want to click.
“The Myth of Blog Traffic” could also be a good example. The article would be exactly the same, simply detailing a few suggestions for blog posts, but the title is much more alluring.
Putting it to Use
It might take a bit of time for you to get the hang of creating titles such as these. Professional writers spend years developing the skills needed to get people to click through and read an article.
Practice makes perfect, however, and when you begin to incorporate this strategy into your content marketing, you’ll begin to see a change right away. Click here to get all of this done for you today! (Link to Copywriting Article)