How to Integrate Social Media into Your Business
Social media has exploded in popularity and continues to grow, so it shouldn’t be surprising that many marketers advocate its use. Hundreds of millions of users across multiple social media platforms interact with each other daily.
The has many benefits for a marketer, however, it must be integrated properly.
Many marketers fail with this pivotal second piece of the puzzle. Often they have some kind of social media presence but their efforts are disjointed. It is therefore important to create an interconnected web of social media accounts which all link back to your main site. This will help you to get the most from it.
The starting point is content
If there is a lack of strong content on your main site, there will not be much to share on Twitter or Facebook. Your main focus should always be on your own website and your goal should be to populate it with plenty of good content.
Once a site has been up and running for a while, it is a good candidate for social media integration. Whenever you post something new, it should be mentioned in your social media accounts. This helps to maximize the traffic generation offered by every piece of content you post.
Sharing
One of the most effective ways to do this is to share new content on sites such as Facebook. This can be done with a few mouse clicks and it is really one of the easiest ways to extend the usefulness of your content. It is also a good way to alert your followers to the presence of new content, which will increase the initial traffic it receives.
Quick Updates
Sites such as Twitter are extremely useful for sending quick updates about what is happening on your site. It is a good idea to produce a few major, feature type pieces at least once every month.
Twitter can be used to build excitement for this type of content before it is posted. You can also continue to drive traffic to it after posting by mentioning how popular it is or how busy the discussion threads are.
Tumbling Around
Tumblr is a social media platform that marketers rarely talk about. It is actually one of the most popular sites on the web and is a prime location for finding a younger demographic. The beautiful part about Tumblr is that you can include links back to your site in either text or image posts. Other people can then share or “reblog” what you post, potentially reaching a huge audience.
The real key to social media rests in the integration. It really should be integrated as a part of what you do on your website, and not handled as something else entirely.
You’ll get the most out of social media by creating a website where there are many links back to your main site and the offers which can be found there.